A Passion for Adventure
AdventureSmith, Inc. founder, Michael R. Smith, has been active in the adventure education field since 1994 when he started as a counselor and wilderness guide at a local summer camp. An avid outdoor enthusiast, Smith was so inspired by the impact that novel, well-designed adventure experiences had on his campers that he changed his career path and dedicated himself to sharing his newly found passion. That passion continues.
AdventureSmith, Inc. was formed in 2000 as a vehicle to help adventure businesses “Be seen. Be heard. Grow.” Early projects included the writing and publication of challenge course safety manuals and local climbing guides. Web and print marketing services and business development consulting were added soon after.
As zip line canopy tours hit the U.S. market in the early 2000’s, Smith saw a need to advocate for new practices, educate the public, and guide new commercial entrants. AdventureSmith, Inc. has been behind the development of many of the top zip line canopy tours and adventure parks by delivering business-to-business services, staff training, marketing, and consulting. Further, AdventureSmith, Inc. was the founder and managing partner of ArborTrek Canopy Adventures, one of the top-rated aerial adventure parks in the country, until it sold its stake in 2023. AdventureSmith is committed to supporting adventure businesses from inception through maturity.
Why Work with AdventureSmith, Inc.?
market knowledge
Whether new to the market or an experienced operator, market knowledge is critical to growing your zip line / adventure park business and making educated decisions.
Zip line canopy tour and aerial adventure park operators retain AdventureSmith, Inc. for our market analysis and breadth of industry knowledge. Whether you're seeking to mitigate risk, train staff, develop new vendor relationships, or grow your business, our knowledge of trends, relationships with vendors and suppliers, and experience can help you avoid common pitfalls and take your business to the next level.
industry experience
With years of experience facilitating, guiding, training, managing, design, installing, and developing adventure businesses, our consultants have the know-how to make informed decisions and the wisdom to know that there is a lot more to learn.
Our team has a breadth of experience with time in the driver's seat. We're not coaching and consulting based on theory... we're field-hardened operators, trainers, installers, and inspectors.
proven results
It's easy to provide advice and consulting when you don't have to walk in the other person's shoes.
Zip line canopy tour and aerial adventure park operators choose us because we are not just consultants -- we are active operators, designers, and installers with time-proven records in the market. That's not to say all of our ventures have been successful or without their faults. Business is hard. We leverage our experience and our successes to help others achieve success in their business.
What Our Clients are Saying
Your work with Captain Zipline in business consulting and marketing guidance has helped my business increase its profit by over 40% in 2018. There is no one more knowledgeable in the industry. Awesome and thank you so much!
Thank you for your assistance with our branding campaign and development of our new website. The work was top notch and aligns with the opening of our new office.
Consultant Profile
Michael R. Smith, Adventure Park & Zip Line Expert
Consultant
Expert Witness
Inspector
Operation Reviewer
Trainer
Industry-leading business and operations consultant with more than 25 years of experience designing and developing award-winning aerial adventure parks and 29 years of experience delivering adventure-based tours and team and leadership development programming. Founder and president of AdventureSmith, Inc. and creator of ArborTrek Canopy Adventures.
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Challenge Courses, Zip Lines, and Aerial Adventure Parks: A Historic Primer and Examination of Current Trends and Statistics